Purpose and Responsibility Emani was established in 1998 with one goal in mind: to provide a line of ultra-clean cosmetics that exceed the high standards of the makeup artists and promotes a healthy complexion for all women. We are passionate about the intricacies of human skin, and the full impact of our products on women’s health. We believe that it’s unnecessary to sacrifice animals or the environment in the name of beauty. All of our products are cruelty free, vegan friendly and PETA certified.