Ever since the early days, GURU has always been driven by this idea of crafting the best natural energy drink out there. Founded in Montreal in 1999, the company marketed the world's first all-natural energy drink. More than 15 years later, this vision is not only fulfilled but is also thriving and expanding worldwide. GURU has become the #1 Organic Energy Drink in Canada and the US in the Health Channel thanks to a strong network of distribution partnerships and a passionate sales team.