Japan Pavilion introduces natural and organic related products from all over Japan. Our main theme is “WA” culture. “WA” means peacefulness, harmonization, compassion, and sympathy. Japanese people have always enjoyed sense of seasonality, appreciating the blessings of nature and living in a harmony with nature and people. We believe that our mission is to disseminate the concept of “WA: harmony” to the world. Sense of responsibility motivated us to establish “Japan Pavilion WA” at Natural Products Expo.