We Are a New Kind of Food Company. At heart, we are creators. We’re creating a new kind of food company, one that can shape and define the future of food. We’ve already helped create some of the biggest consumer trends in food. We have made alternative food choices mainstream, created new categories and new consumer mindset. Today, great-tasting, nutritious, innovative foods like ours are no longer the exception. Consumers expect and demand new choices ? and every day, WhiteWave delivers them.