nuun, pronounced “noon,” was the first sports drink to separate electrolyte replacement from carbohydrates. Ten years later we’re still leading the way and revolutionizing hydration. Our mission is to inspire a healthier, happier, more active lifestyle so everyone can achieve life’s next pb (personal best). Hydration is important whether you're running a marathon or a marathon of errands. A consistent intake of water throughout the day is the easiest way to start living a healthier lifestyle.