FIT Organic® is made in the old-school traditional way. We start with only certified organic plant oils and extracts. We mix these with potash, a natural mineral found in the earth, to yield fatty acid organic soaps, NOT synthetic detergents. But unlike “home brew” natural soaps, our formulas are clear, pourable, and are shelf-stable over a long time. In addition, ALL of our products are: USDA organic by Oregon Tilth, animal cruelty free by Leaping Bunny, and vegan by Vegan.org.