Just Thrive is the first and only 100% spore forming probiotic on the market and is the next generation of research proven probiotic supplements. The difference between Just Thrive and the other leading brands is that our 3 billion cells actually arrive alive in the small intestine, where these friendly bacteria start colonizing to promote digestive health and overall wellness with additional benefits of delivering antioxidants and short chain fatty acids directly to the GI tract. Just Thrive!