Pitaya a.k.a. Dragon fruit is a superfruit indigenous to Central America. Considered a prized fruit amongst locals, it’s rich magenta colored flesh has been eaten for hundreds of years. High in fiber, magnesium and Vitamin B2 it’s the perfect way to start your day, energize before exercising, or refresh after a work out. We make the healthiest products possible through minimal processing and organic sustainable farming while directly supporting the communities we source from. It’s just fruit!