Exhibitor

Established in 1995, Hero Nutritionals made vitamin history by being the first company to put vitamins and minerals into a delicious gummy delivery system. Jennifer Hodges, Founder and CEO of Hero Nutritionals came up with the gummy vitamin concept in the mid 1990’s after observing her nieces and nephews gobble up gummy treats, but refusing to take their chalky vitamins. Jennifer’s notion was to encourage children to enjoy taking their daily vitamins. Two years later, the first all-natural gummy vitamin, Yummi Bears was launched and has since become both the #1 Selling Children’s Vitamin and the #1 Nutritionist Preferred gummy vitamin in the industry. 2017 marks the 20th Anniversary of Hero Nutritionals. Hero will once again make innovation history in 2017 with the introduction of the first organic adult gummy vitamin and four new additions to the Yummi Bears and Slice of Life brands: Yummi Bears Sugar Free Vitamin C, Yummi Bears Organic Omega 3+Chia Seed, Slice of Life Organic Omega 3+Chia Seed, and Slice of Life Pre-Natal.