Does the old adage, "You are what you eat" still ring true? We believe it does. In 2009, Jason Burke embarked on a journey to improve his health. Portable protein kept him on track. Disappointed in not being able to find anything that met his high standards for whole food , he started marking jerky at home. Three years (and 6 dehydrators ) later, he quit his day job and The New Primal was born. We are a company built on honesty, transparency and integrity. You are what you eat, choose wisely.