We call our yogurt Smári®, after our founder, vision-keeper, and chief yogurt-maker, Smári Ásmundsson. A native Icelander, Smári learned the art of making authentic Icelandic skyr from an 82-year-old yogurt craftsman. In 2011, he founded Smári Organics. IT'S THYKK*. It takes 4 cups of milk to make 1 cup of Smári yogurt. Icelandic is thicker and creamier than Greek yogurt. Name a yogurt – this is thicker.? *Icelandic for “thick” IT'S ORGANIC. Made with milk from grass-fed, pastured Jersey and Guernsey cows, raised on small family farms. With no rGBH hormones, antibiotics – nothing. IT'S ICELANDIC. Compared to other yogurts, it’s higher in protein and calcium. It’s super-low in sugar. It kept our Viking ancestors strong through long dark winters. Ours is made in Wisconsin. To learn more go to: smariorganics.com