MPOC is responsible for promotional and educational activities to enhance the marketability and image of palm oil and to gain greater consumer confidence as a healthy vegetable oil for American consumers. The greatest benefit of palm oil is that it has similar functional properties as trans-fat so it may be effectively substituted without the health problems associated with trans-fat with a more natural balance of nutrients and antioxidants such as Tocotrienols and other isomers of Vitamin E.