We believe whole food based nutrition containing collagen is essential for one’s overall health, fitness and well being. Over the past century modern food processing has removed this natural and healthy protein from our diets, yet collagen remains vital for our body and is the basic building block of our skin, hair, nails, bones and joints. Our happy cows openly graze on lush natural grass pastures, providing the highest quality, pasture-raised collagen from bovine hides.