Handout

FOR IMMEDIATE RELEASE

February 14, 2016

RADIUS Unveils New, Made in the USA Certified USDA Organic Toothpaste Formula

Kutztown, PA – In 2016 RADIUS stepped into a new market by launching their line of USDA certified organic toothpastes. Continually striving to be better by design, RADIUS has now revitalized their USDA certified organic formula to offer a much smoother and lighter consistency that’s now proudly made in the USA.

1.Added soothing organic chamomile flower which can also help ease gum inflammation and its antimicrobial properties can act as a natural preservative

2.Increased the organic aloe to offer more of its cooling, antibacterial, and antiviral properties which can help fight tooth decay

3. Added a light, natural foam using organic soapberry which has been used in oral medications in traditional Chinese medicine for its antibacterial properties

“We are thrilled to be able to debut our new, fresh and light formula! We couldn’t have asked for a better reception after the initial launch of our organic toothpastes in 2016 and we’re so excited for everyone to try our new formula in 2017. While our previous formula was a wonderful beginning, we are constantly seeking to evolve and improve our offerings based on our customers’ needs and feedback. Our goal was to developed a new formula that was much lighter and smoother and we’ve definitely accomplished that with the addition of organic chamomile flower and increased organic aloe. We’re also very excited to say our toothpaste is now made in the USA just like our premium toothbrushes and accessories!” CEO and President, Saskia Foley said.

All RADIUS Toothpastes are USDA certified organic and are composed of 98% organic ingredients, going above and beyond the 95% that’s required by the USDA. Being certified organic by the USDA means that RADIUS can use the USDA seal and label the product as “organic.” Certified NOP via ECOCERT ICO, RADIUS USDA Organic Toothpastes are non-GMO and contain no synthetic or artificial ingredients, additives, colors, flavors, sweeteners, preservatives, glutens, fluoride, saccharin, carrageenan, detergents, triclosan, SLS, SLES or any other synthetic foaming agents.

RADIUS USDA Organic Toothpastes are available in 3 unique and delicious flavors – Coconut Banana, Ginger Citrus Whitening and Mint Aloe Neem. Available in 3oz and 1.7oz, all 3 flavors can be used by both adults and children making them perfect for the entire family.

About RADIUS

RADIUS, established in 1983, is a certified women-owned consumer products company. It is a leading designer, manufacturer and marketer of specialty toothbrushes, toothpastes, and complementary personal care products, including travel cases and dental floss. RADIUS is a leader in the natural products industry in personal care and is renowned for its combination of innovative designs, premium materials, and eco-conscious manufacturing that redefines ordinary personal care products with the goal of enhancing the quality and enjoyment of everyday routines.

Today RADIUS is proud to be one of the only toothbrush manufacturers still operating in the United States that still manufacturers on its own injection molding and bristling machines. RADIUS is now certified women-owned and completely vertically integrated; designing, manufacturing, and inspecting all of its products by hand. RADIUS operates and manufactures in a restored feed mill in Kutztown, PA on solar powered machines. Parallel goals of promoting energy-efficient manufacturing and a focus on a clean and cutting-edge design presence sets RADIUS apart from the rest.

For more information about RADIUS please visit www.madebyradius.com.

RADIUS MEDIA CONTACT:

Amanda Stimpfl

astimpfl@madebyradius.com

Direct – (484) 641-8081

Company – (610) 683-9400 x 105

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