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JJ’s Sweets to Launch NEW Cocomel Bites at Natural Products Expo West

From : Cocomels by JJ's Sweets

Description

Bite sized chocolate covered coconut caramels grab the attention of consumers seeking ‘Better-For-You’ candy options

ANAHEIM, CA (March 8th, 2017) – JJ’s Sweets, makers of mindfully crafted sweets and the Original Coconut Milk Caramels, announced today a trend-setting product launch of Cocomel Bites. Cocomel Bites are a new Non-GMO, Gluten-free, USDA Certified Organic, made-without-dairy candy item that will hit store shelves in the coming months. Cocomel Bites are round coconut milk caramels, covered in chocolate and sold in a 3.5oz share-size bag. Flavors include Vanilla and Sea Salt.

The Cocomel Bites signify growth in the vegan caramel sector and join a line-up of Naked Cocomels, Chocolate Covered Cocomels, and specialty varieties including Coconut Palm Sugar Cocomels.

“We developed Cocomel Bites because we heard from our customers that they wanted a bite sized and shareable version of the delicious Cocomel and chocolate combo,” says, JJ Rademaekers, Chief Candyman at Cocomels. “After years of experimentation, we think we’ve found the best Cocomel experience in these Cocomels bites – it’s the perfect ratio of chocolate to Cocomel.”

Cocomels is bringing new value and growth to the chocolate and caramel categories through this innovative new item.

“Based on the success of the Chocolate Covered Cocomels chocolate, we'd decided to launch a new line that provides an enhanced experience – the pouches are designed for portion control and sharability,” saysRademaekers.

Cocomel bites are finding their way into two trending categories in the marketplace – caramel and coconut as a dairy alternative.

Caramel is a $2.2 billion flavor segment and the fastest growing segment in food right now. (1) Martha Stewart Magazine and Whole Foods Market recently named Coconut one of the fastest growing food trends of 2017. (2)

“The possibilities for using coconut milk as a dairy alternative are exciting,” says Rademaekers.

As consumers realize their food sensitivities and seek better-for-you candy options, JJ’s Sweets leads the charge. All items across the product line are vegan, Gluten-free, Non- GMO Certified, USDA Organic and made without dairy.

“Quality drives our innovation team – we want you to experience a true moment of bliss when you eat our candy – and beyond flavor and mouthfeel – that also means cruelty- free, non-toxic, no refined sugar. We optimized for every variable in the product development,” says Rademaekers.

Stop by booth #H416 at Expo West for a sample pack of the new Cocomel Bites.

PRODUCT INFORMATION

  • JJ’s Sweets Cocomel Bites. The biggest launch in JJ’s Sweet’s history, this innovative treat features a creamy coconut milk center covered in delicious fair- trade chocolate. April 2017, $4.99 for 3.5oz share-size SUP.

  • Ingredients for both flavors: organic chocolate (organic cacao beans, organic cane sugar, organic cocoa butter, soy lecithin, organic vanilla beans), organic coconut milk (organic coconut, water), organic brown rice syrup, organic cane sugar, organic vanilla extract (water, organic ethyl alcohol, organic vanilla bean extractives), sea salt, xanthan gum.

In addition to new product innovations, JJ’s Sweets is part of the CVS “Better For You” program and will be displayed in CVS stores nationally along with other socially minded companies through April 2017.

Retailers can contact their JJ’s Sweets Cocomels representative for details on product innovations, consumer promotions and shopper insights or email info@cocomel.com for details.

About JJ’s Sweets Cocomels

JJ’s Sweets is a Colorado-based natural candy company that brings new ideas to the world of sweets. Since 2009, JJ Rademaekers has been revitalizing the better-for-you candy industry by combining creativity, traditional candy making techniques and the highest ethical and quality standards to craft the first ever line of coconut milk caramels.

As a scientist and professional musician, JJ's art-meets-data-approach to candy makingrevolves around crafting clean new candies to try in a category where most brands simply offer the natural version of existing candies. Enter Cocomels “The Original Coconut Milk Caramels." All Cocomel products are USDA certified organic, non-GMO, Gluten-free and Vegan to offer delicious and innovative treats that strive to inspire the spirit, support our bodies and be sustainable for the environment. Oprah Magazine described Cocomels as “transcendent”, and this perfectly describes our latest innovation. New in 2017 Cocomels will launch the shareable, chocolate-covered Cocomel Bites. Cocomels are distributed in Whole Foods, Sprouts, Natural Grocers, Kroger, Wegmans and many more natural and conventional grocery stores nationwide.

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