Handout

This cotton was developed through research by the Brazilian Agricultural Research Corporation —Embrapa — and is grown with color, without using additives or dyes. Using this raw material in the production of fabric leads to an 87.5% reduction in water The NATURAL COTTON COLOR brand works exclusively with fashion products made from organic color cotton. consumption, in comparison to other processes used by the industry, in which the mesh is dyed.

The concept of sustainable production and ethical fashion placed the pieces of NATURAL COTTON COLOR on the international market in a Sustainable Luxury category.

With a contemporary and innovative design, the brand uses trims made by artisans in Brazil's Northeast region, particularly the state of Paraba. The inclusion of manual work increases the value and meets the demands for environmental and social protection, generating income for workers in the countryside.

The "Paraba’s color cotton" as it is locally known, is grown in a family farming system, in opposition to the monoculture of low value products such as tobacco. Today, NATURAL COTTON COLOR cotton farming is done through purchase guaranteed agreements and the company pays the best price per kilo of cotton in Brazil (data from Embrapa). Annual adjustments ensure a real increase in cotton price paid to the farmer—the most important link of the whole production chain.

Natural Cotton Color
Hotel Hilton H831

site www.naturalcottoncolor.com
blogwww.ecofriendlycotton.com

Francisca Vieira, CEO Natural Cotton Color: franciscagvieira@hotmail.com