Handout

For Immediate Release:

Leila Belcher of LJB PR

leila@ljbpublicrelations.com

303-345-1805

Pure Genius Provisions is Now Rule Breaker Snacks

Learn More About Our New Fun Name, Same Great Taste at Booth H502

Made with over 40% Chickpeas…But you’d NEVER know it!

Brooklyn, NY - Rule Breaker, formerly Pure Genius, is absolutely revolutionizing the health food industry by harnessing the power of beans to create indulgent, yet guilt-free, goodies! Debuting with a Chocolate Chunk Blondie and a Deep Chocolate Brownie, Rule Breaker treats are vegan, gluten-free and packed with protein and fiber. They are so good you’d never guess they were good for you!

Defiantly Delicious

Rule Breaker’s blondies and brownies are made with whole chickpeas, not bean flour. This magic ingredient packs a heaping dose of fiber and protein without a bean-y taste. In addition, Rule Breaker products are made from real food, non-GMO ingredients such as certified gluten-free oats, unsweetened cocoa, vegan, gluten-free chocolate, maple syrup and pure flavor extracts. Rule Breaker is also free from the top 8 allergens.

All of the Good:

- 3 grams of protein and fiber in each bar

- Only recognizable, pronounceable, real food ingredients

- Kid friendly and school safe

- Kosher Certified (OU)

- Oh, and beans! The special secret ingredient that you would never, ever guess! Each Rule Breaker Brownie and Blondie contains more than 40% garbanzo beans (chickpeas)!

None of the Bad:

- 100% Plant Based, Gluten-Free and Non-GMO

- Free from Top 8 Allergens (including wheat, eggs, soy and nuts)

- Made in a dedicated gluten-free and allergen-free facility

- Only 170 calories per 2.2 oz. bar!

The Woman Behind Rule Breaker’s Guilt-Free Indulgences

As a former health journalist and certified health coach, Rule Breaker founder Nancy Kalish knew that she should only eat healthy food. But she had a very unhealthy sweet tooth so she got to work and turned her Brooklyn kitchen into a mad cooking laboratory. The objective: to make the most incredible tasting healthy treats ever. One year and hundreds of experiments (and dirty pans) later, she succeeded, proving that a sweet snack can taste crazy good - and be crazy good for you.

Rule Breaker Snacks’ Blondies and Brownies ($3.49 each) are available at more than 50 Whole Foods in 10 states, at www.amazon.com, www.RuleBreakerSnacks.com, and many other retailers.