Handout

August 18, 2016

RANCHO SANTA MARGARITA, CA – Blue California has announced their commercial production of Dihydroquercetin, a unique bioflavonoid considered the most effective antioxidant, for use in a host of applications in consumer products. Blue California’s innovative technologies allowed for the development and production of this unique water-soluble antioxidant that offers improved color stability for beverages, anti-aging and anti-inflammatory health benefits as well as impressive skin rejuvenation for cosmetics and personal care products.

Oxidation is a constant process that we see in everyday life – we can observe the process by watching an apple turn brown or exposed metals corroding slowly. The chemical reactions that cause the breakdown of these substances are the same that cause the cells in our bodies to break down over time. Just like metal left exposed to the air, the damage from reactive oxidative species (ROS) also known as free radicals, can damage our cell membranes and even our DNA, which can cause serious chronic diseases, inflammation and premature aging. Fortunately, just like we can add lemon juice to apples to prevent oxidation, we can use dietary ingredients as a safe and effective way to prevent this kind of damage to our cells. One of these ingredients is Dihydroquercetin, a powerful antioxidant found in fruits and vegetables that actively seeks and neutralizes free radicals in our bodies. It has a unique molecular structure which makes it especially effective at preventing cellular damage, and even induces other antioxidant enzymes to take preventative action as well.

Studies have shown that DHQ has the unique ability to not only protect cells, but also to stimulate the production of collagen and elastin in the skin. This property of DHQ means that it can actually lead to renewed elasticity and rejuvenation of the skin. There is an abundance of evidence which supports DHQ’s capacity to promote internal healing after any type of injury, internal or external to our bodies. Lastly, the antioxidant properties of DHQ also make this ingredient an exceptional alternative for shelf-life extension, flavor enhancement, and color stabilization for the food and beverage industry.

Cecilia McCollum, Blue California's Executive Vice President, noted: "The availability of this water-soluble antioxidant will bring enormous benefits to our customers in the beverage industry, dietary supplements and cosmetics. BC-DHQ offers consumers protection against premature aging, chronic inflammation and other health problems related to oxidative stress." McCollum added " It is important to note also that Blue California's innovative manufacturing process allow us to guarantee sustained availability, competitive pricing and regulatory compliance".

For more information please contact Cecilia McCollum at Blue California, 30111 Tomas, Rancho Santa Margarita, CA 92688. Phone: 1-949-635-1990 Fax: 1-949-635-1984, email: sales@bluecal-ingredients.com. Company's website: www.bluecal-ingredients.com