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SAFFRON ROAD EXPANDS PLANT-BASED PROTEIN SNACK LINE

Brand Further Compliments Chickpea and Lentil Offerings with Expansion of On-Trend Snack Line

STAMFORD, Conn. (January 4, 2017) – Today, Saffron Road, the fastest growing brand of premium frozen entrees, is expanding its plant-based protein snack line with the addition of innovative new ChickBean Crisps – a unique and delicious baked snack made with high-protein lentils, yellow peas, garbanzo (chickpea) and sweet potato flours.

Like all Saffron Road products, the ChickBean Crisps were created with the utmost commitment to quality, transparency and taste to capitalize on the growing popularity of clean label better-for-you snacks. They are free from artificial flavors, colors, and preservatives and since they’re primarily made from legumes, each one ounce serving of Saffron Road ChickBean Crisps contains four grams of protein, two grams of fiber and only a few grams of fat – making them a unique find in the snack aisle.

Initially, they come in three flavors, Sea Salt, White Cheddar, Zesty Ranch, and all are certified Halal, OU Kosher, and Gluten Free. Additionally, these new Crisps are soy free and are in the process of being Non-GMO Project Verified.

Plant-based nutrition is an essential component of the natural and organic industry. Beans, lentils, and chickpeas are quickly gaining attention as nutritionally superior value-added foods and ingredients, based on their nutritious, sustainable, gluten-free, and Non-GMO attributes.

Also known as pulses - beans, lentils and chickpeas are among the world’s healthiest foods. In addition to being protein-packed, they’re a good source of B vitamins, folic acid, and fiber. Therefore, and not surprisingly, as consumers are increasingly searching for ways to add healthier ingredients to their diets, high-protein snacks are playing a larger role in discerning American’s eating choices. Furthermore, this move towards snacking with a health benefit is being driven by the youngest generations – Generation Z, Millennials and Generation X – which together make up majority of the population.

“We are thrilled to add these delicious new snack products to our portfolio,” says Adnan Durrani, founder and CEO of Saffron Road. “At Saffron Road, we believe in journeys that can provide better experiences in life. For adventurous eaters who are curious about different foods from around the world made from clean and nutritious ingredients, the ChickBean Crisps are a very innovative addition to our high protein, plant-based snack portfolio.”

“Saffron Road’s new ChickBean Crisps are right on trend for today’s snack consumer. Their low-fat, protein rich, high fiber attributes are the perfect on-the-go snacking option.” says Jack Acree, Executive Vice President of Saffron Road.

The ChickBean Crisps are launching nationally this month and will initially be available at Whole Foods Market for the suggested retail price of $3.99.

For more information about Saffron Road’s new snack products, please visit saffronroadfood.com. You can also follow the brand on Facebook at facebook.com/saffronroadfood, on Twitter at twitter.com/saffronroadfood, on Pinterest at pinterest.com/saffronroadfood or on Instagram at Instagram.com/saffronroadfood.

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About Saffron Road

American Halal Co. markets Premium, Antibiotic Free, or Organic Halal Certified food products under its wholly owned Saffron Road brand which are available in 10,000 stores nationwide. Saffron Road's mission is to offer Premium Halal Certified and Gluten Free foods, which are also holistic, sustainably farmed, and antibiotic free. Saffron Road's products are sourced from livestock which is fed only 100% vegetarian feed and are humanely treated. All of Saffron Road's Products are Halal Certified by theIslamic Food and Nutrition Council of America (IFANCA) and are the only premium, Halal Certified brand available in grocery markets nationwide in the USA.