Handout

FOR IMMEDIATE RELEASE

Contact:

Gardi Wilks, gardi@wilksgrp.com

708-434-5006 (Office)

708-205-5020 (Cell)

Stephie Predmore, stephie@wilksgrp.com

309-264-2281 (Cell)

Booth Number 1982

Nielsen-Massey Highlights the Flavors of Spring

Nielsen-Massey Vanillas features the global flavors of Rose Water and Orange Blossom Water

WAUKEGAN, ILLINOIS (March 10, 2017) – Nielsen-Massey Vanillas, Inc., the makers of fine vanillas and flavors, highlights the increasingly popular global flavors of Rose Water and Orange Blossom Water. The company will be featuring both products at Natural Products Expo West in Anaheim, Calif., March 10-11, 2017 at booth 1982.

With the rising interest in exploring global gastronomies, Rose Water and Orange Blossom Water are two flavors that are experiencing an increase in popularity. According to industry market research firm Datassential, Rose Water has seen a 60.6 percent growth in use on restaurant menus since 2005. With roots in Middle Eastern, Indian and Mediterranean cultures, these products use the sweet, aromatic flavors of rose petals and blossoms of the bitter orange tree, respectively, to lightly perfume any number of dishes.

“Rose Water and Orange Blossom Water have long been used by chefs the world over,” said Beth Nielsen, Chief Culinary Officer of Nielsen-Massey. “As American consumers become more familiar with and interested in Middle Eastern and Mediterranean dishes, we have begun to see an increased demand for these flavors in U.S. restaurants and bakeries, whether it be to flavor couscous or add depth to macarons.”

Those interested in bringing floral flavors indoors will find great versatility with these culinary waters. Rose Water pairs well with white and dark chocolates, mild cheeses and fruits such as strawberry, raspberry, lychee and mango, while Orange Blossom Water finds its match in almond, lemon and other citrus flavors. Both flavors can be added to sweet and savory applications and are ideal for use in cocktails, as in the Rose Water Pomegranate Ginger Fizz and Orange Blossom Blast recipes below.

Rose Water and Orange Blossom Water are available in 2-ounce and 4-ounce bottles for retail customers and 18-ounce bottles (6 to a case) and gallons (4 to a case) for industrial and foodservice customers. Both products are Kosher and gluten-free certified, all-natural, allergen-free and GMO-free.

Nielsen-Massey will also be showcasing its other Pure Flavor Extracts. The Pure Flavor Extracts contain natural botanic oils in an alcohol base for the cleanest flavor and purity. They are made with the same stringent quality standards as the company’s famous Pure Vanilla Extracts. The line includes:

• Pure Chocolate Extract
• Pure Almond Extract
• Pure Orange Extract
• Pure Lemon Extract
• Pure Coffee Extract
• Pure Peppermint Extract

In addition, Nielsen-Massey will feature its signature vanilla products, which are made using a proprietary cold extraction process that gently extracts more than 300 complex flavors from the vanilla bean.Nielsen-Massey Pure Vanilla products include:

• Vanilla Beans and Extracts from Madagascar, Tahiti and Mexico
• Sugar- and alcohol-free Madagascar Bourbon Pure Vanilla Powder
• Madagascar Bourbon Pure Vanilla Bean Paste
• Madagascar Bourbon Pure Vanilla Sugar

Rose Water Pomegranate Ginger Fizz

Yield: 4 Drinks

1 ginger beer, 12 fl. oz. bottle

1 cup pomegranate-cherry juice

1/4 teaspoon Nielsen-Massey Rose Water

3/4 teaspoon Nielsen-Massey Pure Orange Extract

1/2 teaspoon fresh ginger, pureed

2 tablespoons lime juice, fresh squeezed

large cubed ice, as needed

lime slices for garnish

In a large pitcher, add ginger beer, pomegranate-cherry juice, rose water, orange extract, ginger puree, and lime juice. Stir well to combine.

Fill four 12 fl. oz. glasses with ice. Pour drink in glasses. Garnish with fresh lime slice and add a spritz of rose water.

Chef’s Tip - For more sweetness, try adding agave nectar or honey.

Orange Blossom Blast

Yield: 1 drink

1 fl. oz. tequila

1/2 fl. oz. orange liqueur

1 fl. oz. freshly squeezed orange juice (may substitute with pulp free orange juice)

1/2 fl. oz. freshly squeezed lemon juice

1 teaspoon light agave syrup (nectar)

1/2 teaspoon Nielsen-Massey Orange Blossom Water

2 fl. oz. club soda

fresh orange wedge (garnish)

Fill a glass with ice. Add tequila, orange liqueur, orange and lemon juices, agave syrup, orange blossom water, and club soda. Stir and garnish with a fresh orange wedge.

About Nielsen-Massey Vanillas

Throughout its more than 100 year history, Nielsen-Massey Vanillas has earned its reputation as a manufacturer of the finest extracts in the world. The full line of Nielsen-Massey’s Pure Vanilla products include: Vanilla Beans and Extracts from Madagascar, Tahiti and Mexico; sugar and alcohol-free Madagascar Bourbon Pure Vanilla Powder; Madagascar Bourbon Pure Vanilla Bean Paste; Madagascar Bourbon Pure Vanilla Sugar, Organic Fairtrade Madagascar Bourbon Pure Vanilla Extract and Organic Madagascar Bourbon Pure Vanilla Beans. Nielsen-Massey Fairtrade products are certified by FLO-CERT.

Nielsen-Massey Vanillas also offers a full line of Pure Flavors: Pure Chocolate Extract, Pure Almond Extract, Pure Orange Extract, Pure Lemon Extract, Pure Coffee Extract, Pure Peppermint Extract, Orange Blossom Water and Rose Water.All Nielsen-Massey products are All-Natural, Allergen-Free, GMO-Free, and certified Kosher and Gluten-Free. The company is headquartered in Waukegan, Illinois, with production facilities in Waukegan and Leeuwarden, The Netherlands.

# # #

For more information about Nielsen-Massey Vanillas and its products, please contact Stephie Predmore at 708-434-5006 or stephie@wilksgrp.com.

To view the Nielsen-Massey Vanillas product lines visit www.nielsenmassey.com.