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BOULDER, Colo., March 7, 2017 -- Yoga Organics, the leading exclusively-organic rice brand in grocery, is pleased to introduce three new rice varietals: Organic Brown Basmati, Organic White Basmati and Organic Jasmine at Natural Products Expo West. Jasmine and Basmati rice varietals are the fastest growing organic varietals in grocery (source:IRI, Dec 25, 2016). With these new products, Yoga Organic now offers all of the most popular organic rice varietals at an everyday price.

“We are thrilled to now offer organic basmati and jasmine rice for families looking for healthy, organic items at an everyday value price,” says Jason McGowin, vice president of marketing for Specialty Rice Inc., makers of Yoga Organics. “Yoga Organics is committed to making delicious, premium organic rice that is more affordable and accessible.”

Our Newest Varieties:

Organic Basmati Brown: an aromatic brown rice with a sweet, nutty flavor, fluffy texture and full aroma. Best paired with a chicken stir-fry or an Indian dish.

Organic Basmati White: a long grain white rice with a sweet, nutty flavor, fluffy texture and full aroma.

Organic Jasmine: an aromatic long grain rice with a mellow, nutty flavor, creamy texture and fragrant aroma. Cooked grains are soft, moist and cling together. The perfect complement to a delicate fish or Asian dish.

Yoga Organics Jasmine and Basmati rice varieties (SRP: $5.49) are USDA certified organic, non-GMO verified, and gluten-free. All the flavor and quality of other organic rice brands at a fraction of the cost.

“Because we invest in our product quality and keep packaging simple, we are able to pass savings onto the consumer,” continued McGowin. “The result is an organic premium rice as delicious and high quality as other substantially higher priced brands .”

Please visit us at Booth H903 during Expo West to taste our newest rice varieties and learn more about this premium organic rice that makes feeding your family quality and delicious food affordable.

About Yoga Organics
Yoga Organics is the leading exclusively-organic rice brand produced by Specialty Rice Inc. in Brinkley, Arkansas. Yoga Organics believes that organics does not have to be an expensive choice and thus brings everyday-value organic rice to healthy families. For more information, visit Yoga Organics at yogaorganics.com.

About Specialty Rice Inc
Specialty Rice Inc is an integrated domestic rice producer based in Brinkley, Arkansas. Specialty Rice works with domestic farmers to bring the highest quality rice varietals to market and has brought many innovations to the rice category, including a light-milled quick cook brown rice. Specialty Rice produces Yoga Organics, an exclusively organic rice brand, and Della Rice, the culinary rice brand.

Media Contact:
Susan Fecko
Black Dog Studio
Sfecko@blackdogstudiopr.com
303.449.8381

Sales Contact:
Alice Pacer
alicep@dellarice.com
720.402.041