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LOS ANGELES (March 9, 2017) –Natierra, the natural foods company best known for pioneering Himalayan Pink Salt and Goji Berries under its Himalania line, is proud to announce the launch of its ‘Feed A Soul’ Project. The concept is simple: for each bag of Natierra Himalania Superfoods sold, Natierra gives one meal to one child in need.

On a sourcing trip to Haiti, Natierra Founder and CEO Thierry Ollivier witnessed dire living conditions compounded by recent natural disasters. The majority of the population lives on less than $1 per day, with food insecurity and education as prevalent social issues. Ollivier heard firsthand reports of people eating mud cookies – ‘Bon Bon Terres’ in Haitian Creole. These sunbaked cookies, made of mud and vegetable oil, provide little nutritional value but make empty bellies feel full. Ollivier came back to the US with a mission: "we can do better than dirt."

Natierra’s goal is to give 1,000,000 meals by 2018. The meals will be distributed by Natierra’s giving partner, Convoy of Hope, a nonprofit organization that feeds tens of thousands of children in Haiti. Children will receive their daily meals in the classroom, because improving school attendance is key to empowering children and their families through education. "We are thankful for the generous support of Natierra," says Hal Donaldson, President of Convoy of Hope. "Because of such partners and friends, we are able to feed more than 160,000 children in 11 nations."

"The objective of our ‘Feed A Soul’ Project is to turn everyday purchases into lifelong impact on children," says Ollivier. "We want to give customers a chance to play a part in changing a child’s life, one purchase at a time. Natierra’s mission is to offer innovative and high-quality Superfoods that give back to social and environmental causes, a mission reflected in our tagline, ‘Superfoods with Soul’."

Natierra products are widely available at natural and conventional retailers throughout the country, including Whole Foods Market (NASDAQ: WFM), Sprouts (NASDAQ: SFM) and Safeway (NYSE: SWY). Natierra’s Superfoods line includes over 20 products, ranging from decadent Cacao Powder and Nibs to raw and chocolate-covered Goji Berries, Fair Trade Chia Seeds and protein-packed Hemp Seeds. Natierra will refresh its packaging across its Superfoods line to convey the ‘Feed A Soul’ Project.

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ABOUT NATIERRA

Natierra is a mission-driven company that offers unique superfoods, gourmet salts, and freeze-dried fruits and veggies to conscious consumers nationwide. At the forefront of the healthy food movement, Natierra introduced the US to Himalayan Pink Salt in 2002 and Goji Berries in 2006. Most recently, Natierra launched its revolutionary superfood snack Chia Crunch, combining nutrient-dense chia seeds and fruits with a unique freeze-drying method. A Fair For Life certified company, Natierra is committed to foster social progress and sustainable business through Organic and Fair Trade practices.

To learn more about Natierra, the products, and give back mission, go to Expo West Booth #2783, visit www.BuyOneFeedOne.org or follow us on Instagram: @natierrasuperfoods; Facebook: www.facebook.com/Natierra.

ABOUT CONVOY OF HOPE

Convoy of Hope is a faith based organization with a driving passion to feed the world. With a long history as an early responder in times of natural disasters, Convoy of Hope has been a Four Star Charity as recognized by Charity Navigator for 13 consecutive years. Convoy of Hope has served more than 80 million people since it was founded in 1994. For more information please visit www.convoyofhope.org.

MEDIA CONTACT

Charlotte Le Guillou – Natierra

charlotte@natierra.com

(310)-559-0259