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DUBAI, United Arab Emirates (March 9, 2017) – Amira Nature Foods Ltd., a leading global producer and exporter of Indian specialty basmati rice, organic rice and food products, will be participating in this year’s Natural Products Expo West at the Anaheim Convention Center in Anaheim California on March 9 through 12, 2017 at Booth #4662.

With an unwavering focus on quality, Amira has established and maintained its position as one of the world’s leading basmati rice brands. Amira will be celebrating its third year in the consumer rice industry and its established presence in the U.S market with recent retailer expansion.

In the past year, Amira Nature Foods has added Harris Teeter grocery stores and Hannafords supermarkets to the list of its product distributors. These new retailers will offer consumers on the East coast, and in New England, with the opportunity to experience Amira basmati rice. Harris Teeter and Hannafords retailers will offer the the Amira brand’s coveted Gold Line, which includes Natural Basmati Rice, Natural Brown Basmati Rice, Natural Thai Jasmine Rice, Natural Thai Jasmine Brown Rice, and the Smoked Basmati Rice, a U.S. exclusive flavor profile.

The Organic line, which includes Traditional Basmati Rice, Brown Basmati Rice, and Sona Masoori Rice, will be displayed at the Natural Products Expo.

Sourced from the foothills of the Himalayas, Amira basmati rice officially became a protected product of equivalent status to other foods with a geographical indication (GI) tag in 2016. Amira’s authentic basmati rice is a long, soft, slender grain with a deeply fragrant aroma, full of flavor and 20% more fiber. The distinct and coveted flavor profile of Amira is further developed during the 12 through 18 month aging stage, which occurs before processing.

“Consumers, retailers, and culinary enthusiasts alike love the unique, exquisite taste that Amira basmati rice offers. As the best in basmati, we are proud to showcase our rice products at Expo West – the leading trade show in the natural, organic and healthy products industry.” says Karan. A. Chanana, fourth generation CEO of Amira.

Amira’s authentic Indian basmati is not only all natural, but also kosher, gluten-free, and non-GMO.

For more information please visit: www.Amira.net or booth #4662.

To make an appointment with AMIRA please contact Trent and Company at Expo West at 212-966-0024.

EDITOR'S NOTE: To arrange a meeting with Amira at Expo West or for more information about Amira, please contact Nancy Trent or Pamela Wadler at 212-966-0024 or pam@trentandcompany.com.