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JUSTIN’S GOES BANANAS FOR ITS LATEST SNACK PACK INNOVATION

Nut Butter-Based Snacking Brand Expands Product Line With World’s

First Non-Perishable Fruit and Nut Butter Pairing

Boulder, CO. – Justin’s, maker of naturally delicious, high-quality nut butters, nut butter snacks and organic peanut butter cups, recently introduced the first extension of its Snack Pack product line. The world’s first non-perishable fruit and nut butter pairing, Justin’s Peanut Butter and Banana Chip Snack Pack comes in two mouth-watering flavors; Classic Peanut Butter + Banana Chips and Honey Peanut Butter + Banana Chips. The latest innovation in the brand’s extensive portfolio adds a unique twist on a classic duo with one side Justin’s Peanut Butter and one side delicious, organic banana chips.

The next generation of the original Snack Packs, this new product is a result of the intersection of two high-growth and trending categories (nut butter and dried fruit) and was created with the whole family in mind. Ideal for enjoying at work, school and on-the-go, this perfectly portioned, gluten-free snack contains 5-6 grams of protein, 3 grams of fiber and over 200 milligrams of potassium, all for just 200-210 calories per serving.

“After a successful launch of the Snack Pack in 2015, we knew this conveniently nutritious snacking line had growth potential,” said Justin Gold, founder of Justin’s. “Peanut butter and bananas are the ultimate pairing. When we realized there was nothing on the market like it, we went bananas (literally) and made it happen!”

Justin’s newest Snack Pack innovation is made without chemicals, additives, artificial flavoring or preservatives, and is packaged in recyclable trays. It is currently available at retailers nationwide for an SRP of $1.99. You can experience the new Snack Pack for yourself and check out the brand’s new pollinator initiative at Natural Products Expo West, booth #4139, Anaheim Convention Center, Anaheim, CA on March 10-12.

For more information on where to find the Peanut Butter + Banana Chip Snack Packs, visit the brand’s store locator, www.justins.com/where-to-buy.

About Justin’s

Justin’s makes naturally delicious, high-quality nut butters, nut butter snacks and organic peanut butter cups that deliver great taste, unique texture and convenient nutrition. Established in 2004 in the home kitchen of health enthusiast Justin Gold, Justin’s supports an on-the-go lifestyle and was the first nut butter brand to market nut butters in single-serve squeeze packs. Justin’s peanut butter cups are USDA-certified organic and are made with Rainforest Alliance Certified™ cocoa. The nut butters are finely crafted with Justin’s one-of-a-kind grinding process to create an exceptional texture and flavor experience. All seven varieties offer 4-8 grams of protein and are perfect for snacking anytime of the day. Justin’s Snack Packs are perfect for dipping, scooping and devouring and are available in four delicious nut butter and pretzel combinations, as well as two peanut butter and banana chip combinations. The brand is not only dedicated to providing delicious products, but also is invested in protecting a fundamental component of their brand and the overall food system- pollinators. Justin’s corporate social responsibility campaign supports organizations directly linked to preserving pollinators and spreading awareness. For more information, please visit Justin’s at Justins.com, Facebook.com/JustinsNutButter and Instagram.com/Justins.