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Real ingredient, ready-to-drink coffee disruptor to have 30,000 points of distribution across the country, with more flavors on the way

(Philadelphia, March 13, 2017) – Driven by its belief that America deserves better coffee, La Colombe’s Draft Latte — a first-of-its-kind, ready-to-drink coffee beverage that delivers the full taste and texture of a true cold latte — announced its growth into 30,000 points of distribution by this spring to coincide with the start of cold coffee season. The explosive rise has made La Colombe a breakout brand in the $3 billion ready-to-drink coffee category. And, with plans to introduce multiple new Draft Latte varieties this year —the craft coffee maker is just getting started.

La Colombe also announced three new ready-to-drink products launching later this year:

• Chai Draft Latte: This Chai tea in a can brings together cold-brewed Chai and an aromatic blend of herbs and spices, including ginger, turmeric, cinnamon, cardamom, and cloves.
• Peppermint Mocha Draft Latte: A seasonal offering, this festive flavor pairs cold-pressed Nizza espresso with a touch of peppermint and real cocoa.
• Pumpkin Spice Draft Latte: A seasonal offering, co ld-pressed Nizza espresso is blended with real Pumpkin puree and warming spices for a clean take on a fall favorite that has a fraction of the sugar found in competing offerings.

These new varieties will join Draft Latte’s existing lineup, which includes original Draft Latte, Vanilla Draft Latte, Mocha Draft Latte, and Triple Draft Latte. La Colombe also produces a non-textured, ready-to-drink coffee: Pure Black, a canned cold-pressed coffee.

In addition to amazing flavor, Draft Latte — the revolutionary cold coffee beverage — delivers a completely unique, cafe-style drinking experience thanks to a patent-pending process invented by La Colombe Co-Founder Todd Carmichael. Using the InnoValve can, this process brings the creamy texture traditionally found in a hot latte – including a silky layer of foam — to the refreshingly cold and portable, ready-to-drink Draft Latte can.

"Draft Latte is our Mona Lisa. It was made with our own hands and from the best ingredients — ones you can actually pronounce — and was meant to make you smile,” said Carmichael. “The revolution is now. We want people to stop and realize that you can expect more from your coffee.”

Completely hormone- and lactose-free and made with only real ingredients, the original Draft Latte is naturally sweet with no added sugar, and delivers a good source of protein and excellent source of calcium and vitamin D in each serving. It also has a fraction of the calories and total sugar of other major ready-to-drink coffee and energy beverages on the market, making it the perfect beverage for consumers who seek healthier options but refuse to compromise on quality or taste.

Though best enjoyed cold, Draft Latte cans don’t need to be refrigerated prior to opening. They are entirely shelf safe for up to 180 days, and can go anywhere life takes you. The can also features a custom sip through lip-guard designed to elevate your taste experience.

“Our goal has always been to put better coffee into the hands of everyone in America,” added Carmichael. “And this is the year that mission took off. And, I mean that literally. We shot a can of Draft Latte 100,000 feet into space to celebrate the realization of our crazy dream and to show the world that you can take Draft Latte anywhere."

La Colombe, which has full control over the production process from concept to can, owns a 55,000 square foot production facility in western Michigan. The new facility has allowed La Colombe to more readily meet the growing demand for Draft Latte, which sold more than 10,000 cans in the first hour of its online release last year.

For more information on Draft Latte, or to find out which retailers is carrying the can, visit our website or follow our cans’ adventures across the United States using #DraftLatte.

ABOUT LA COLOMBE

La Colombe (www.lacolombe.com) is a leading coffee roaster known for ethical, long-term trade practices with growers. Considered one of the pioneers of the third wave of coffee, it provides signature classic blends and exceptional single-origin coffees to cafs, hotels, restaurants and retailers around the world. In addition, the company owns and operates 22 cafs in Philadelphia, New York, Chicago, Boston and Washington, D.C. – with additional locations and new markets scheduled to open in 2017. The company has also made headlines in the ready-to-drink business with its DRAFT LATTE – the world’s first-ever textured iced latte.

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