Handout

February 6, 2017

Sierra Peterson

Pacha Soap Company

Marketing Communications Coordinator

402-834-0551

sierra@pachasoap.com

FOR IMMEDIATE RELEASE:

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New Look, Same Mission for Pacha Soap

Pacha Soap Co. Introduces New Branding at Expo West

Hastings, NE – The mission-minded, bulk bath destination, Pacha Soap Co., introduces a new look at Expo West 2017. Located in Booth #5216, the company will reveal its new logo, packaging, display options and line expansions.

The new branding hones in on the mission that inspired the company’s origin using the simple and empowering tagline, “Buy to Give.” Focused not only on bettering bath products, but also on bettering communities around the world. Every purchase gives soap, clean water, opportunities and livelihoods worldwide. In 2016, the mission impacted thousands.

761,372 bars of soap to children in need

72,000 children also received hand washing education

105 men and women in developing countries have careers through soap making, manual well drilling, local oil production and more

Three people and one organization benefited from micro loans to establish businesses

The established businesses now employ 11 full-time and nine part-time local employees.

2 clean water wells completed

“I speak for my wife and co-founder, Abi, when I say that we are so honored to be a part of the ongoing growth and success of Pacha and its mission. Our social impact in 2016 is a glimpse into the awesome team members, board of directors, advisors, retail partners, suppliers and customers for Pacha. We are so excited to continue to pioneer in the Conscious Capitalism movement,” said Andrew Vrbas, CEO and Co-founder of Pacha Soap.

In addition to expanding mission outreach, Pacha will showcase its latest handcrafted, premium bath products. Pacha’s bountiful and beautiful displays draw in customers by enticing their senses. With standards of using ingredients that are sustainably and ethically sourced, each product creates a delightful bath experience.

Stop by the booth located in the Anaheim Convention Center – Hall E or visit www.pachasoap.com for more details.

Founded in 2012 by Andrew and Abi Vrbas, Pacha Soap Company creates natural bath products in pursuit of a global mission to promote W.A.S.H. (Clean Water, Sanitation and Hygiene) efforts and provide opportunities through entrepreneurship in developing nations. Pacha employs over 20 individuals focused on manufacturing handcrafted, premium soap products sold in over 750 stores across the U.S. and Canada.

Through their Buy to Give model, Pacha partners with organizations that establish small-scale soap shops in-country, putting the solution in the hands of those most affected by sanitation issues and poverty. Each shop employs locals to manufacture and deliver bars of soap given to thousands of school children each month. Pacha expanded its mission efforts in 2016 to include clean water projects for these communities by training and employing local well-drilling teams. To learn more about Pacha’s beautifully, handcrafted products or how to get involved in its mission, visit www.pachasoap.com

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