There is a sea change occurring in our industry as consumers begin to pay closer attention to product labels. As the demand for clean label products floods the food and beverage market, this desire is also impacting supplements and nutrition products. To help understand and prepare for changing consumer demand for clean label formulations in dietary supplements, this panel of experts will explore the forces currently influencing consumer demand for clean label products. It will also dive into examples of how brands and suppliers are responding to changing demands, and what challenges they are facing as they develop new formulations and product ingredients. Relevant New Hope Content "The challenges and opportunities of the clean-label movement"