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Rapidly evolving consumer demands are pulling innovation up through the value chain, and finished goods manufacturers are scrambling to catch up.  This highly evolved marketplace for “cleaner” dietary supplements and value-added ingredients brings with it great opportunities and also great challenges.  Today’s consumer wants a clear window into the source, the process and the mission.  And they won’t take no for an answer.   Smart manufacturers and suppliers are gearing up for tremendous growth, provided they can tap into new consumer (B2C) and customer (B2B) demand with cleaner and more sustainable innovation, manufacturing, and marketing language that has relevance and offers credible features and benefits.  Join us to learn more about the #newsupplementmarketplace. Relevant New Hope Content Natural shoppers put their money where their trust is