The case for adopting supplementation into your lifestyle grows stronger by the day as more and more studies come out that teach us how nutrients (and their lack of) affect our health. One of the more common reasons for forgoing supplementation is the notion that “I want to get all of my nutrients from food.” While it is a noble and pure goal to have, several factors make accomplishing that very difficult and potentially impossible. Compromised soil health due to unsustainable mono crop agriculture practices yields food that contains much less nutrients than 100 years ago. Our modern lifestyles have increased the chronic stress load, and pollution has increased our exposure to harmful chemicals. Less obvious reasons such as how much vitamin D potential from the sun there is where you live can also have a profound impact on your health. Come learn about the compelling reasons why consumers would benefit from incorporating supplementation into their lifestyle and how they can do so optimally using the measured approach of precision medicine. Relevant New Hope Content Younger adults contribute to growing supplement use in 2016