Natural Products Business School
Natural Products Business School is a full-day of learning and networking designed to provide entrepreneurs with targeted, in-depth solutions to common business challenges, and an opportunity to connect with the ecosystem of service providers who can partner with you toward success. Agenda Tackle the intricacies of raising capital while maintaining a strong mission. 8:30am - 9:15am Registration and Networking Light Breakfast 9:15am - 9:25am Welcome Jane Miller, JaneKnows 9:25am - 9:30am Sponsor Spotlight 9:30am - 10:00am Keynote Kickoff: A Conversation with Sheryl O'Loughlin, CEO of REBBL Sheryl O'Loughlin is a serial entrepreneur and author of Killing It: An Entrepreneur's Guide to Keeping Your Head Without Losing Your Heart. Sheryl is passionate about sharing advice from both the highs and the lows of her experiences as the CEO of Clif Bar, cofounder and CEO of Plum Organics, and her current adventure as CEO of REBBL super herb beverages. Sheryl O'Loughlin, REBBL Jane Miller, JaneKnows 10:00am - 10:40am Passion and Purpose as Accelerators [Workshop] Anyone ever tell you to “follow your heart?” Sue thinks its irresponsible to give advice without acknowledging that (a) you may not know what your heart wants and (b) you need to have food and shelter. In this session, Sue will challenge you to consider what you heart wants, imagine how you could pursue that and still live in the real world, and discover one way that you are keeping yourself from reaching that full potential. Grounded in reality, this short session promises to be transformative. Really. Sue Heilbronner, MergeLane 10:40am - 11:10am On a Mission: Creating a Brand Story that Resonates [Workshop] Brand authencity begins with effective storytelling. In this session, you'll learn how to understand your audience more deeply, build consistency across your brand and know exactly what it is you want to say before you say it. Emma Andrews & Lynsey Walker, Pineapple Collective 11:10am - 11:25am Entrepreneur Q&A: Mission Possible, Moderator: Jane Miller For Pat Crowley, eating insects has been a profitable way to better the planet. In this conversation, Pat will highlight lessons learned in embracing purpose, pioneering change and scaling your mission-based business. Pat Crowley, Chapul 11:25am - 11:30am Sponsor Spotlight 11:30am - 12:30pm Gathering with Purpose: Meet the Experts Luncheon 12:30pm - 1:30pm Friend, Not Foe: Getting Cozy with Financials [Workshop], Moderator: Jane Miller In this workshop, we'll explore different elements of financials so that you can leave feeling confident and fearless. You'll create an actual P&L based on a fictitious company, hear from industry experts and leave with tangible educational materials to help you cozy up to one of the most mysterious aspects of entreprenuership. P&L Statements COGS,Pricing, & Margins Distribution Strategy Managing Trade Spend Preparing for Success Featured Panelists: Kirsten Anderberg, Fantasy Cookie Co. Chris Fenster, Propeller Industries Wayne Wu, VMG Partners Bob Burke, Natural Products Consulting Bentley Hall, Good Eggs 1:30pm - 1:45pm Cash is King One key job of an entrepreneur is to never run out of cash. Looking at your P&L in isolation will not help: your P&L is not your cash flow. Michael Burgmaier and Nick McCoy from Whipstitch Capital will run you through a quick exercise to help you understand how to plan and run your business to ensure you don’t run out. Mike Burgmaier & Nick McCoy, Whipstitch Capital 1:45pm – 2:00pm Networking Break 2:00pm - 2:10pm Raising Angel Capital: Lessons from the Street Olomomo started with $12,000 on a credit card grew from farmers markets to distribution in over 2700 retail locations and 400,000 units sold in 2016 in three years. Justin will share some insights and strategy learned from “running the angel gauntlet” to raise $2M of angel capital from 55 Angel Investors - while still maintaining a full time day job. Justin Perkins, Olomomo Nut Company 2:10pm - 3:05pm Demystifying the F Word: Navigating the Funding Roadmap, Moderator: Bill Shen, Encore Consumer Capital We will hear from entrepreneurs, investors, and lenders, who will tackle questions like: Should I finance my growth with debt or equity? What’s the difference between Venture Capital and Private Equity? What is slow money (and does that mean there is fast money)? What are the pros and cons of crowdfunding? Featured Panelists: Arno Hesse, Slow Money Institute Shari Wynne Ressler, SKU Jordan Gaspar, Accel Foods Keeley Tilotson, Wild Friends Foods 3:05pm - 3:50pm Finding the Right Financial Partnership for your Mission-Driven Business, Moderator: Nancy Rosenzweig, Big Path Capital A company's mission is most vulnerable at the point at which it is selling ownership to outside parties. Learn lessons in preserving your mission from two successful CEOs and their values aligned investors. Featured Panelists: Blair Kellison, Traditional Medicinals Tripp Baird, The Builders Fund Tim Joseph, Maple Hill Creamery Caroline MacGill, Armonia 3:50pm - 4:10pm Closing Keynote: Walk Before You Run In this segment, you will hear 17 year old Shark Tank entrepreneur Benjamin Stern, describing his experience growing his innovative natural personal care company, Nohbo, while balancing school and handling investors. He will describe the steps required to scale a company and his preferred growth strategy to building a successful brand in the natural products space. Benjamin Stern, Nohbo 4:10pm - 4:40pm The Secrets of Perfect Pitch: Tips from a Master Pitch Coach In this session you’ll learn the secrets of “perfect pitch.” How do you craft a pitch that stands out from the rest? What makes a pitch killer versus boring and forgettable? Andi will teach you step-by-step the tips and tricks to creating a compelling, memorable pitch that creates excitement and buzz among investors (and wins pitch competitions!) Andi O'Conor, SpeakCoach 4:50pm - 4:53pm Closing Remarks: Jane Miller 4:53pm - 4:55pm Sponsor Spotlight 5:00pm - 6:00pm Pitch Slam Semi-Finals Pitch-Slam Applications are no longer being accepted! Semi-Finalists to be invited to pitch at Expo West will be announced February 15, 2017 If you have any questions, please contact Jasmine@NewHope.com.
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